The two Brits could finally meet in the ring in 2025 as they look to respond to losses against Oleksandr Usyk and Daniel Dubois respectively and Todd DuBoef - president of the Gypsy King's co-promoters Top Rank - still thinks the fight holds huge appeal despite neither man holding any of the belts.
DuBoef told Sky Sports: "It's still two great fighters in the ring. The end.
"I think the brands are so strong. In the UK, the country would stop for an hour to see what happens and I think that's a wonderful thing.
"They've created an incredible fanbase and passion towards who they are. So I always think it lives there."
DuBoef suggested that the pair must decide whether they wish to continue fighting after suffering bruising defeats in their last outings.
He said: "I think they both have to decide if they want to fight, let alone each other. I've always said for years the two brands and the two fanbases for both of them are so big and so wonderfully connected to them, that fight is always there.
"And I still believe that fight is always there. They're like peanut butter and jelly, Joshua and Fury, they go together.
"I think it's always there but they have to dig deep and decide if they want it and not it but if they want to get in the ring. Do they want to go back to training?
"That everyday hard training, that discipline. They have to decide if that's what they want to do."