The instant messaging app has announced "new AR experiences powered by GenAI for Snapchatters and our AR developer community."

It has also improved its Lens Studio for AR features so that it will take a significantly less time to make AR effects.

Bobby Murphy, Snap's chief technology officer, is quoted by Reuters as saying: "What's fun for us is that these tools both stretch the creative space in which people can work, but they're also easy to use, so newcomers can build something unique very quickly."

A blog update read: "We’re previewing Snap’s real-time image model that can instantly bring your imagination to life in AR. This early prototype makes it possible to type in an idea for a transformation and generate vivid AR experiences in real time."

Snap inc said: "We want to empower anyone to express themselves through the tools in Lens Studio, and the GenAI Suite adds new capabilities to unleash new dimensions of creativity. Artists, creators, and developers can mix custom ML models with additional AR features to create just the right look for a Lens."