The South Korean tech giant has laid out the way it intends to use artificial intelligence to better its customers experience, but insisted "AI itself is not the Holy Grail" at Samsung.

In a new blog post as part of its AI Leadership series, Samsung said: "AI itself is not the Holy Grail at Samsung Electronics. Rather, AI is a tool — a relatively new and powerful one — to make meaningful improvements in users’ everyday lives. Building on a long tradition of technological leadership and open innovation, Samsung leverages its diverse capabilities — that range from operational technologies such as on-device and cloud AI to strategies including proprietary AI model development and partnerships — to deliver practical solutions and elevate the customer experience."

The lengthy article went on to expand on "how Samsung’s technological expertise and research initiatives aim to refine AI-driven user interactions across its expansive portfolio."

This includes prioritising "on-device and cloud-based AI solutions", Generative AI being "integrated into everyday life", and "strengthening AI capabilities through consumer engagement."

To read more, head to https://news.samsung.com/global/ai-leadership-%e2%91%a2-samsungs-ai-strategy-centered-on-customer-experiences.