The company has been focusing on growing its Reality Labs division which has been developing the Ray-Ban Meta smart glasses and Quest VR headsets - and now the Financial Times reports Meta's total investment in the new technology is going to hit the $100 billion mark.

Tech investor and author Matthew Ball told the publication: "Meta’s investments in Reality Labs are eye watering, yet it’s not clear if they are unreasonable if you believe it can build the business that it’s looking to be, which is replacing [Apple’s] iOS ...

"A lot of attention is paid to Zuckerberg’s bet on Reality Labs but that is partly because they choose to discretely report it. All of their competitors have investments that are comparable that they don’t surface."

It comes after Meta chief executive Zuckerberg threw his support behind the company's smart glasses declaring 2025 will be a crucial next step towards popularising the tech specs.

In Meta’s earnings call this week, he is reported to have said: "This will be a defining year that determines if we’re on a path towards many hundreds of millions and eventually, billions of AI glasses, and glasses being the next computing platform like we’ve been talking about for some time or if this is just going to be a longer grind."

The Financial Times reports Meta sold around 1 million pairs of the smart glasses - which feature inbuilt cameras, microphones and speakers- in 2024.