The national airline of the United Arab Emirates has announced a string of improvements to its website and mobile app that bosses hope will "stay at the forefront" of the industry.

Frank Meyer, Chief Digital Officer at Etihad Airways, said: “Our commitment to digital innovation is unwavering. By consistently refining our digital touchpoints, we’ve been able to rapidly implement enhancements that directly benefit our customers. This agile approach allows us to stay at the forefront of the competitive airline industry and consistently exceed passenger expectations."

Some of the changes to the mobile app introduce new market-specific payment options, expanded self-service capabilities, and enhanced loyalty programme features.

Guests can also now pay using local payment methods across key markets including India and Europe and also modify their bookings with ease.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, added: “The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to rapidly deliver solutions that our customers want. These enhancements are driving higher customer engagement and growing ancillary revenue through a more personalised booking experience.”