Please enable JavaScript to experience the full functionality of GMX.

Dollywood teases 40th anniversary plans

Dollywood teases 40th anniversary plans

Dollywood wants travellers to "love every moment" of its 40th anniversary.

The Tennessee theme park was opened by country music legend Dolly Parton in 1985 and as the park goes on into its milestone year, Pete Owens - who has worked in the park's PR department for 25 years - has teased plans.

He told Attractions Magazine: "Next year is Dollywood’s 40th Anniversary Season, so we’re working on that. It’s based on “40 years of loving every moment.”"

"We’re also working on the 2026 project and planning for the opening of the dinner theater attraction in Panama City.

Also, how we will play out for the next three years because businesses in our industry are often focused on season to season. When I took over as Vice President of Marketing in 2018, I challenged the team to examine our business in two-year increments. But then Covid happened, and I said we needed to start looking at our business in three-year increments and how those three years fit into our 10-year plan. And so right now, we’re looking at 2025, 2026, and 2027 as far as what’s next. Then, in 2025, it will become 2026, 2027, and 2028."

Pete also revealed that there are plans for a Dollywood hotel to come in the next decade.

He said: "We’re working on the business within the park space and the event space but also what our hospitality business looks like, and where is that going?

"We’re building a hotel in Nashville that will open as part of the Dolly portfolio toward the end of next year called the Songteller Hotel. We’re figuring out how all these pieces fit together as we work through the next 10 years."

Sponsored Content

Related Headlines